NEDERLANDER WORLDWIDE ENTERTAINMENT
LAUNCHES CULTURAL TRADE & INDUSTRY EXCHANGE PROGRAM WITH
CHINA'S MINSTRY OF CULTURE
A NEW EDUCATIONAL PROGRAM ON THE BUSINESS
PRACTICES OF THE BROADWAY INDUSTRY
As the leaders of the world convened at The United Nations,
Nederlander Worldwide Entertainment hosts another international
event in New York. A new training program has been established
between Nederlander Worldwide Entertainment and China's Ministry of
Culture under the title of "Cultural Trade & Industry Exchange
Program"; the first session was launched September 19th
- 24th, 2010. This delegation comes from China's central
and local cultural bureaus representing ten Chinese
Provinces/Municipalities including Beijing, Shanghai, Jiangsu,
Guangxi, Guangdong, Zhejiang, Shenzhen, Sichuan, Hunan and
Chongqing. This series of bilateral culture educational programs is
designed to introduce China's theatre professionals, policy makers
and educational experts to the business process of the Broadway
industry.
The six day, intensive series of seminars and theatre tours
featured a delegation from Nederlander Worldwide Entertainment, and
a team of Broadway industry experts. Among the topics covered at
the New York launch as well as the up-coming programs:
- THE HISTORY AND DEVELOPMENT OF BROADWAY as a world-class
brand, and the future of its world-class touring
productions.
- THE ECONOMIC IMPACT OF MUSICAL THEATRE to the lifeblood and
vitality of its city.
- USA, GREAT BRITAIN AND CHINA'S MUSICAL THEATRE INDUSTRY,
the commonality of their operational principles.
- REGIONAL THEATRE AND BROADWAY ROAD TOURING
- THE MUSICAL THEATRE PRODUCTION PROCESS: How does it differ
between The West and The East?
- SELECTING A MUSICAL TO PRODUCE. What is commercially
and artistically viable?
- THEATRE TICKETS. Managing, auditing, comptrolling and
marketing.
- THEATER MARKETING. How to reach your audience.
- PRODUCING A WORLD CLASS PRODUCTION: From budgeting and
fundraising to creative team supervision and casting.
"We are thrilled to host the first session of the Cultural Trade
and Industry Exchange Program with the Chinese Ministry of Culture"
says Robert Nederlander Jr. of Nederlander Worldwide
Entertainment. "This is part of our ongoing effort in
strengthening and deepening the understanding between Broadway and
Chinese cultural industries, which dates back to my family's
involvement in Ping Pong Diplomacy during the early 1970s.".
For more information about upcoming Cultural Trade and
Industry Exchange Program events, call (212) 822-4200 or
visit www.nederlanderworld.com