To read more about the first session of this program, launched
September 19th - 24th, 2010 in New York,
please click HERE.
Broadway Education Master Classes
In collaboration with Peking University,
Nederlander Worldwide Entertainment has established a Certification
Level educational program, aiming at introducing the business
process of the American Musical Theatre industry to officials and
theatre professionals.
The goal of this program is to educate up and coming Chinese
managers and policy makers in world-class theatre operations,
utilizing the talents of the world's largest private owned theatre
family combined with a team of skilled Broadway industry
experts.
Form: a Series of working educational seminars
and theatre tours in both classroom style and on site practical
tour experiences.
Audience: Chinese government officials, theatre
professionals and academic experts.
Length: 6 working days in New York
Size of a class: around 20 people
Class schedule to include:
- The history and development of Broadway as a world-class brand,
and how this relates to the future of world-class touring
productions;
- The economic impact of Musical Theatre to the lifeblood
and vitality of its city;
- The Musical theatre industry, and how the USA, Great Britain
and China share common principles in operational processes;
- The Regional Theatre and Broadway road tour models and how they
are unique to Broadway, including on site tour of a prominent
Regional Theatre;
- The Musical Theatre Production Process, including development
of shows, getting the show from script to stage, and highlighting
the unique differences between the western production process and
the Chinese process;
- Selecting Musicals that are both commercially and artistically
viable, and how this decision impacts the operation of theatres,
and the livelihood of the industry at large;
- Theatre ticketing, and its uniqueness in managing, auditing,
comptrolling and marketing tickets;
- Theatre Marketing & Advertising, including developing a
brand through title and logo, classifying world class entertainment
as special not-to-be-missed events and exploiting that brand
through all forms of marketing - guerilla, web, print, radio, tv
and outdoor;
- An in depth tour backstage and behind the scenes of a working
Broadway theatre;
- Producing world class theatre, from budgeting, fundraising,
creative team supervision, casting and "packaging" a show.
The intensive educational week in New
York will also include:
- Theatre backstage and operational visits;
- Talks with Theatre house managers;
- Roundtable discussion about the future of Chinese show import
and exports;
- Roundtable of issues and questions, and how Broadway experts
would tackle problems.
Logistics support: Nederlander will supply
letters of invitation (may be used by the attendee to assist them
in getting a US Visa) for the program. These letters will be
supplied to confirmed attendees 9 weeks prior to the program
commencements. Note, that Nederlander cannot guarantee US
visas, however, will assist with letter of invitation and lobbying
the Embassy and Consulates in China to assist attendees.